As a savvy consumer, you’re always on the lookout for the best cleaning products to keep your home spotless and your family safe.
And when choosing an all-purpose cleaner, Puracy and Branch Basics are two popular options offering plant-based, eco-friendly solutions. While both cleaners effectively tackle everyday messes, they differ in formula concentration, packaging, scent options, certifications, and price.
Puracy provides a convenient, ready-to-use formula in a recyclable plastic bottle, while Branch Basics offers a versatile, concentrated formula in a reusable glass bottle
I’ve personally tested both products and have done extensive research to help you make an informed decision. Let’s get started.
A Brief Comparison Table
Feature | Puracy | Branch Basics |
Ingredients | Plant-based, biodegradable | Plant-based, biodegradable |
Scent | Green Tea & Lime, Fragrance-Free | Unscented |
Cleaning Power | Effective on most surfaces | Effective on most surfaces |
Concentration | Ready-to-use | Concentrated, requires dilution |
Price per Ounce | $0.25 | $0.20 (when diluted) |
Packaging | Plastic bottle | Glass bottle with plastic sprayer |
Certifications | Certified Cruelty-Free | USDA Biobased Product |
Also Read: Differences Between Force of Nature And Branch Basics Cleaners.
Key Differences Between Puracy And Branch Basics Cleaners

While both Puracy and Branch Basics offer effective, plant-based cleaning solutions, the two products have several key differences. Let’s take a closer look at these distinctions to help you make an informed decision.
Formula Concentration
One of the most significant differences between Puracy and Branch Basics is the concentration of their formulas.
- Puracy’s all-purpose cleaner comes in a ready-to-use formula. This means that the product is already diluted and can be used directly from the bottle without any additional mixing or preparation. This convenience is ideal for those who value simplicity and quick cleaning sessions.
- In contrast, Branch Basics offers a concentrated formula. The product comes in a single, multi-purpose concentrate that you dilute with water to create various cleaning solutions, such as all-purpose spray, bathroom cleaner, and laundry detergent. This versatility allows for customizable cleaning strength and can be more cost-effective in the long run.
Packaging
Another notable difference between Puracy and Branch Basics is their packaging.
- Puracy: Puracy’s all-purpose cleaner comes in a plastic bottle. While the bottle is recyclable, some environmentally-conscious consumers may prefer a more eco-friendly option.
- Branch Basics, on the other hand, packages its concentrate in a glass bottle with a plastic sprayer. The glass bottle is more environmentally friendly than plastic, as it can be easily reused or recycled. This packaging choice aligns with Branch Basics’ focus on sustainability.
Scent Options
Puracy and Branch Basics differ in their approach to scents.

- Puracy offers two scent options for their all-purpose cleaner: Green Tea & Lime and Fragrance-Free. The Green Tea & Lime scent is refreshing and not overpowering, while the Fragrance-Free option caters to those who prefer unscented products or have sensitivities to fragrances.
- Branch Basics’ concentrate is unscented. This allows users to create cleaning solutions without any added fragrances, which can be beneficial for those with allergies or sensitivities. However, some users may miss the pleasant scent that can come with cleaning products.
Certifications
Both Puracy and Branch Basics have earned certifications that attest to their commitment to eco-friendly and cruelty-free practices. However, the specific certifications differ.
- Puracy is Certified Cruelty-Free by PETA, meaning that they do not test their products on animals or use any animal-derived ingredients.
- Branch Basics is a USDA Certified Biobased Product. This certification verifies that the product is derived from plants and other renewable agricultural, marine, and forestry materials.
Price per Ounce
When it comes to cost, Puracy and Branch Basics have different price points due to their formula concentrations.
- Puracy’s ready-to-use all-purpose cleaner costs approximately $0.25 per ounce.
- Branch Basics’ concentrate costs around $0.20 per ounce when diluted according to the manufacturer’s instructions. This lower price per ounce is due to the concentrated nature of the product.
Related Article: Differences Between Branch Basics And Thieves Cleaners.
Puracy All-Purpose Cleaner
Pros
- Ready-to-use formula: Puracy’s all-purpose cleaner comes in a convenient, ready-to-use bottle. No dilution is required, making it perfect for those who value simplicity and quick cleaning sessions.
- Pleasant scent: The Green Tea & Lime scent is refreshing and not overpowering. If you prefer an unscented option, Puracy also offers a Fragrance-Free version.
- Effective cleaning: In my experience, Puracy’s all-purpose cleaner tackles most everyday messes with ease. It effectively removes grease, grime, and dirt from various surfaces, leaving your home looking and smelling clean.
- Safe for most surfaces: You can use Puracy’s cleaner on a wide range of surfaces, including countertops, tables, and even sealed stone. However, always test on an inconspicuous area first to ensure compatibility.
Cons
- Plastic packaging: While the plastic bottle is recyclable, some environmentally-conscious consumers may prefer a more eco-friendly option, such as glass or aluminum.
- Higher price per ounce: Compared to Branch Basics, Puracy’s ready-to-use formula comes at a slightly higher price per ounce. However, the convenience factor may justify the cost for some users.
Branch Basics All-Purpose Cleaner
Pros

- Concentrated formula: Branch Basics offers a concentrated cleaner that you dilute with water. This allows for customizable cleaning solutions and can be more cost-effective in the long run.
- Versatile: The concentrated formula can be used to create various cleaning solutions, including all-purpose spray, bathroom cleaner, and even laundry detergent. This versatility is a significant advantage for those looking to simplify their cleaning routine.
- Glass packaging: The concentrate comes in a sleek glass bottle, which is more environmentally friendly than plastic. The glass bottle can be reused or recycled, reducing waste.
- USDA Biobased Product certification: Branch Basics is certified as a USDA Biobased Product, meaning it is derived from plants and other renewable agricultural, marine, and forestry materials.
Cons
- Requires dilution: While the concentrated formula is cost-effective, it does require an extra step of diluting the product before use. This may not be ideal for those who prefer the convenience of a ready-to-use cleaner.
- Learning curve: Figuring out the proper dilution ratios for different cleaning tasks may take some time and experimentation. However, Branch Basics provides helpful guidelines to make the process easier.
Also Read: Is Dropps Better Than Earth Breeze Laundry Detergent?
Frequently Asked Questions (FAQ)
No, Branch Basics and Dr. Bronner’s are different products. While both brands offer plant-based, multi-purpose cleaning solutions, they have distinct formulas and packaging. Dr. Bronner’s is known for its castile soap, which can be used for personal care and cleaning, while Branch Basics focuses solely on household cleaning products.
Yes, Branch Basics’ concentrate can be used to create a laundry detergent. By following the dilution instructions provided by the company, you can make an effective, plant-based laundry solution. Many users report that Branch Basics successfully removes stains and odors from their clothing.
The best all-purpose cleaner ultimately depends on your specific needs and preferences. Both Puracy and Branch Basics offer excellent plant-based options that effectively clean most surfaces. If you value convenience and ready-to-use formulas, Puracy might be the better choice. If you prefer a more versatile, concentrated product with eco-friendly packaging, Branch Basics could be the way to go.
Branch Basics concentrate can be a good substitute for Dr. Bronner’s Sal Suds. Like Sal Suds, Branch Basics is a multi-purpose, plant-based cleaner that can be used for various household cleaning tasks, including laundry. By adjusting the dilution ratio, you can create a cleaning solution that works similarly to Sal Suds.
Wrapping Up
In the battle of Puracy and Branch Basics, both all-purpose cleaners prove to be effective, plant-based solutions for your household cleaning needs. Puracy offers the convenience of a ready-to-use formula and a pleasant scent, while Branch Basics provides a versatile, concentrated product in eco-friendly packaging.
Ultimately, the choice between the two comes down to your personal preferences and priorities. If you value simplicity and quick cleaning sessions, Puracy might be the better fit. If you’re looking for a more customizable, cost-effective solution with a focus on sustainability, Branch Basics could be your go-to cleaner.
Regardless of which product you choose, you can feel good about using a plant-based, eco-friendly cleaner that effectively tackles everyday messes. Both Puracy and Branch Basics are excellent options for those seeking a safer, more sustainable approach to household cleaning.

Jeffery Carlson
I am Jeffery L. Carlson and you know the drill! I write for you and if you interact with me, please feel free to comment on any post you like!